Why use an Airbnb property manager in Tours?
To fully delegate your property management: listing, guests, cleaning, check-in, maintenance, taxes. You save time, secure your income and benefit from local expertise on the Tours market. Property managers also handle your administrative obligations (town hall registration, tourist tax, future national registration number). For property owners based on the Côte d'Azur, discover our Airbnb concierge services in Nice.
Tours, capital of Touraine: 2026 market figures
Tours benefits from a rare combination: Loire Valley châteaux, wine tourism, business travel and 1 hour from Paris by TGV. The metropolitan area recorded more than one million overnight stays between January and October 2025 according to the Tourist Office. The short-term rental market is in clear growth.
Here are the key figures to know before getting started:
- 1,298 to 1,754 active Airbnb listings depending on the area (Airbtics, February 2025 to January 2026)
- +26% active listings over 12 months and +105.7% over 3 years (Airbtics)
- Average nightly rate: €68 to €96 depending on sources, median close to €70
- Occupancy rate: 54 to 63% within Tours city limits (Airbtics, Guestfavorites)
- Median annual revenue: €16,000 per property (Airbtics, +13.1% over 12 months)
Median annual revenue of an Airbnb property in Tours in 2025-2026, up +13.1% over 12 months according to Airbtics.
Major attractions drive demand: Château de Chambord (1,218,055 visitors in 2025, an all-time record), Chenonceau (~800,000 visitors), plus Villandry, Amboise, Azay-le-Rideau and Cheverny. Business tourism is booming with +45% professional clientele in 2025. Three events structure the calendar: the Foire de Tours (1–10 May 2026, 414,295 visitors in 2025), Vitiloire (30–31 May 2026, 40,000 visitors) and Aucard de Tours (9–13 June 2026). The Vouvray-Chinon-Bourgueil harvests extend the season from mid-September to mid-October.
Tours keeps the 120-day annual cap for renting out a primary residence. The metropolitan area has explicitly chosen not to lower it to 90 days. This is a strong advantage compared to Paris, Lyon or Bordeaux. Make sure to check the status of your property (primary or secondary residence) before calibrating your rental strategy.
Comparison table of the 10 best Airbnb property managers in Tours
| Rank | Property manager | Google rating | Reviews | Commission | Area | Founded |
|---|---|---|---|---|---|---|
| 1 | Pillow & Paw | 5/5 | 9 | 22% incl. VAT | Tours, Amboise | 2024 |
| 2 | Éloge Touraine | 5/5 | 10 | 20% excl. VAT | Tours, Amboise, Saint-Cyr | To confirm |
| 3 | Homéo Conciergerie | 5/5 | 10 | On request | Tours, Rochecorbon | 2023 |
| 4 | AIRCA Conciergerie | 5/5 | 7 | 18 to 20% incl. VAT | Tours and agglomeration | 2023 |
| 5 | La Conciergerie Tourangelle | Not published | — | Per service | Tours city centre | 2021 |
| 6 | GTH Conciergerie | 4,4/5 | 81 | 20% incl. VAT | Tours and surroundings | 2022 |
| 7 | Les Clés de Touraine | 4,4/5 | 19 | 20% incl. VAT | Tours, Loches, Chinon, Amboise | 2019 |
| 8 | Louloue Tours | 4,4/5 | 142 | 20% incl. VAT | Tours, Amboise, Poitiers, Paris | Network ~2020 |
| 9 | Ma Solution Conciergerie | Not published | — | On request | South Touraine, Loches | To confirm |
| 10 | PrestiPlace Conciergerie | Not published | — | On request | Loire Valley | To confirm |
1. Pillow & Paw
Pillow & Paw is the first pet-friendly Airbnb property manager in Touraine. Founded in August 2024 by Alexandre Alzon (29, president) and Sarah Rossignol (27, managing director), it occupies a clear and promising niche. Up to 75% of guests welcomed bring a pet according to the agency. This specialisation is unique on the Tours market.
The agency covers Tours, Amboise and surroundings from its base in Saint-Pierre-des-Corps. Two packages are available: Essential (standard) and Pet-friendly (adapted equipment and partner pet-sitters). For each new property entrusted, an animal is sponsored through a local association.
Main services
- Listing creation and optimisation, publication on platforms
- Reservation management, guest communication 7 days a week
- Professional cleaning, linen care, restocking
- Dynamic pricing
- Dispute management and administrative support
Key information
- Address: 19 rue Molière, 37700 Saint-Pierre-des-Corps
- Phone: 07 56 99 39 97
- Email: contact@pillowandpaw.com
- Commission: 22% incl. VAT (excluding platform and cleaning fees)
- Areas: Tours, Amboise and surroundings
2. Éloge Touraine
Éloge Touraine is a high-end property manager specialising in charming and exceptional properties. Founded by Marianne Bonnargent and based in Saint-Cyr-sur-Loire, it deliberately limits the number of properties it manages. The guiding principle: unique character, exceptional comfort, prime location. This approach ensures a consistent level of service.
Partnerships with Tours Tourisme, Amboise Val de Loire and Atout France anchor the local expertise. The commission of 20% excl. VAT is slightly above average, but the positioning is deliberate. Coverage: Tours, Amboise and surroundings.
Main services
- Listing creation, management and optimisation, pricing
- Reservation management, calendars and social media
- Professional cleaning, laundry, consumables management
- General maintenance, repairs, works coordination
- Self check-in and check-out, welcome booklet and kit
- Guest communication and personalised advice
Key information
- Address: 37540 Saint-Cyr-sur-Loire
- Phone: 06 99 62 48 93
- Email: contact@eloge-touraine.fr
- Commission: 20% excl. VAT
- Areas: Tours, Amboise and surroundings
« With Éloge Touraine, everything becomes simple. Marianne is fast, efficient and always gives great advice. A truly valuable help that inspires confidence. I recommend 100%. »
— Danielle D., property owner in Tours
3. Homéo Conciergerie
Homéo Conciergerie cultivates a prestige positioning. Based in Rochecorbon, at the heart of the Vouvray vineyard, it targets a rare dual audience: property owners and guests. Guests receive personalised itinerary suggestions, a regional discovery pack and everyday services. This luxury concierge approach complements standard rental management.
The agency handles everything from listing creation to property renovation and modernisation. Rates are provided on request. Coverage: Tours and surroundings, with particular expertise in prestigious Touraine properties.
Main services
- Listing creation and pricing management
- Reservation and calendar management
- Laundry and professional cleaning
- Renovation, modernisation, repairs, maintenance
- Check-in and check-out with property inspection
- Tourist advice, itinerary suggestions, guest discovery pack
Key information
- Address: 62 rue Vaufoynard, 37210 Rochecorbon
- Phone: 07 45 10 27 30
- Email: homeo@homeo-conciergerie.fr
- Commission: on request
- Areas: Tours, Vouvray and surroundings
What is your property's potential?
Get a free, no-commitment rental audit from our on-the-ground team.
4. AIRCA Conciergerie
AIRCA is one of the youngest and best-performing property managers in Tours. Founded in September 2023 by Adrien Jerez (22), it shows solid profitability for its size: €63,900 in revenue in 2024 and €23,000 in net profit (36% net margin, source: Pappers). This level of public financial transparency is rare in the sector.
The agency covers Tours and the agglomeration, with identifiable properties on Airbnb (Calm in Tours, Le Cœur des Halles, Le Central – Tours Gare). The positioning focuses on quality, transparency and detailed monthly reporting. Competitive commission of 18 to 20% incl. VAT depending on the package.
Main services
- Listing creation, management and optimisation, pricing
- Hotel-standard cleaning and linen
- Premium check-in and check-out
- 24/7 guest communication
- Detailed monthly reporting (revenue, occupancy, expenses, performance)
- Maintenance and repairs through a partner tradesperson network
Key information
- Address: 29 rue Albert Camus, 37100 Tours
- Phone: 06 23 23 13 76
- Email: infos.airca@gmail.com
- Commission: 18 or 20% incl. VAT depending on package
- Areas: Tours and agglomeration
« Responsive, professional, rigorous. My apartment is in good hands. Remarkable transparency and expertise. »
— Rémi Varvoux, property owner
5. La Conciergerie Tourangelle
La Conciergerie Tourangelle offers an alternative model that is rare in Tours: billing per service, with no percentage commission. Inès de Becdelièvre, originally from Touraine and trained in management, has been operating independently since 2021 from the city centre. Two packages are available: Light and All Inclusive.
The Light package includes cleaning (from €18), check-in and check-out, and stock management. The All Inclusive package adds reservation management on Airbnb and Abritel. This pricing model suits property owners with a single property who want to control their costs. The founder uses organic products for laundry and maintenance.
Main services
- Responding to messages on Airbnb and Abritel
- Reservation management
- Check-in and check-out with inspection and key handover
- Apartment cleaning and tidying
- Laundry (sheets and towels) with organic products
- Tourist advice for guests
Key information
- Address: 6 rue Nationale, 37000 Tours
- Phone: 06 89 17 42 19
- Email: laconciergerietourangelle@gmail.com
- Pricing: per service (Light or All Inclusive packages)
- Area: Tours city centre
« I have owned an apartment in old Tours for several years and wanted to make the most of it, but my demanding job left me no time. I entrusted it to Inès and since then she has handled everything. I no longer ask myself any questions! »
— J.B., property owner
6. GTH Conciergerie
GTH Conciergerie is the established operator with the highest volume of Google reviews in Tours outside national networks. Founded in January 2022 by Antoine Baudouin (34), joined in 2024 by Laurent Baudouin, it operates as a duo with Alexandra. The SASU has share capital of €5,000 and 1 to 2 employees.
The differentiation is clear: property management plus renovation works. GTH offers both rental management and renovation and fitting services (painting, flooring, maintenance). A one-stop shop for investor property owners who buy a property needing renovation before listing. Note that the official website gth-conciergerie.com was inaccessible at the time of writing. The Facebook page remains active.
Main services
- Cleaning, laundry, consumables replacement, repairs
- Listing creation, management and optimisation, pricing
- In-person or self check-in, welcome booklet
- Owner management software
- Advice and assistance
- Fitting and renovation works (ancillary activity)
Key information
- Address: 4 rue de Châteaudun, 37000 Tours
- Phone: 02 46 65 56 65
- Email: contact@gth-conciergerie.fr
- Commission: 20% incl. VAT
- Areas: Tours and surroundings
« As a property owner, I strongly recommend Antoine and Alexandra for the rental management of your property. They know how to get properties in the best condition for guests. Always available and responsive, it is very pleasant to work with them! »
— Property owner
What is your property's potential?
Get a free, no-commitment rental audit from our on-the-ground team.
Commission is not the only indicator of profitability. A low rate can hide additional fees: mandatory furnishing, file fees, services billed as extras, launch costs. Always ask for a full cost simulation over a complete year. Compare offers on a level playing field to avoid unpleasant surprises.
7. Les Clés de Touraine
Les Clés de Touraine combines two rare areas of expertise: short-term rental management and secondary residence caretaking. Isabelle Calafiore, founder since 2019, is a former luxury sales director in Paris who returned to Touraine. She holds the G and T cards in property management, a qualification that is rare among property managers.
The secondary residence caretaking service covers full management, regular maintenance, meter readings, anomaly checks and a personalised report after each visit. This is a useful service for non-resident property owners, often foreign or Parisian. The selection of properties is deliberately limited. Wide coverage: Tours-Loches-Chinon-Langeais-Amboise.
Main services
- Listing creation or takeover, optimisation and pricing management
- Tenant selection, available assistance
- Check-in and check-out with property inspection
- Cleaning and laundry
- Reception of service providers for maintenance
- Essential supplies, welcome booklet
- Rental formalities support and Atout France classification
- Secondary residence caretaking (complementary service)
Key information
- Address: 10 allée Degas, 37300 Joué-lès-Tours
- Phone: 06 52 80 03 97
- Email: info@lesclesdetouraine.com
- Commission: 20% incl. VAT
- Areas: Tours, Joué-lès-Tours, Loches, Chinon, Langeais, Amboise
8. Louloue Tours
Louloue is a national network with a strong presence in Tours. The agency positions itself as the "leader in short and medium-term rental management in Touraine and Nouvelle-Aquitaine" according to its official website. In Tours, the local branch manages around 200 properties, about one fifth of the active Airbnb listings in the city. The local city manager, Arnaud, comes from the hotel industry.
The offer combines network methodology with local expertise. Proprietary digital platform, monthly meeting with an operations manager, professional photography, personalised Home Book. Commission of 20% incl. VAT, reduced to 15% under volume conditions. No commitment required.
Main services
- Listing creation on Airbnb, Booking and Homeaway
- Professional photography, Home Book creation
- Price optimisation, guest profile verification
- Automated self check-in
- Hotel-quality linen, deposit management
- Hotel-quality cleaning
- Proprietary digital platform, minor maintenance
- Monthly meeting with operations manager, performance analysis
Key information
- Tours branch address: 30 rue Michelet, 37000 Tours
- Phone: 06 58 24 24 51
- Email: louloue.fr@gmail.com
- Commission: 20% incl. VAT (15% under volume conditions)
- Commitment: no commitment
- Areas: Tours, Amboise, Poitiers, Paris
9. Ma Solution Conciergerie
Ma Solution Conciergerie targets property owners in Loches and South Touraine. The agency offers a rare dual service: standard property management and a turnkey renovation and fitting project. This combined offer is useful for investors purchasing an older property needing renovation before listing, which is typical of South Touraine.
Coverage: Loches, Tours and surroundings. Rates provided on request. The agency has no published Google reviews at the time of writing, which is an SEO weakness. Its web presence remains active. A pragmatic approach for property owners starting out who need comprehensive support.
Main services
- Listing creation and price optimisation
- Professional cleaning and general maintenance
- Repairs
- Property security and insurance
- Check-in and check-out management, key handover and collection
- Guest communication
- Tourist advice with a regional guide
- Turnkey project: refitting and renovation
Key information
- Address: 6B rue de Bellevue, 37600 Loches
- Phone: 06 58 98 15 30
- Email: masolutionconciergerie@gmail.com
- Commission: on request
- Areas: South Touraine (Loches and Tours)
10. PrestiPlace Conciergerie
PrestiPlace positions itself in the high-end segment with a Loire Valley focus. The agency claims a wider scope covering the entire UNESCO heritage of the valley, which sets it apart from strictly Tours-based operators. It ranks first organically for "conciergerie airbnb tours", a strong SEO signal.
The offer targets upmarket properties, with an approach described as "a high-end property manager specialising in short-term rentals". Commission details and exact services are not publicly detailed. Coverage: Tours and the Loire Valley surroundings.
Main services
- High-end property management, short-term rentals
- Loire Valley focus (Tours, châteaux, Vouvray)
- Upmarket property positioning
Key information
- Website: conciergerie.prestiplace.com
- Commission: on request
- Areas: Tours and Loire Valley
A property manager with no published Google reviews or a temporarily unavailable website is not necessarily one to rule out. But do ask for concrete references: two or three property owners you can contact directly. Also check the registration number on Pappers to confirm the business is still active and not in cessation or liquidation.
How to choose your Airbnb property manager in Tours?
Not all property managers are equal. Here are the 7 objective criteria to compare before signing:
-
01
Google rating and number of reviews
Favour property managers with at least 10 published reviews. A rating alone is not enough.
-
02
Commission
In Tours, rates range from 18 to 22% incl. VAT. Some charge per service. Always ask for written details.
-
03
Included services
Guest communication, cleaning, linen, maintenance, dynamic pricing, reporting. Check line by line.
-
04
Contract commitment
No commitment or minimum term. Read the termination conditions.
-
05
Coverage area
Tours city centre, agglomeration, South Touraine, Loire Valley. Match it to your property's location.
-
06
Team size
A local agency offers a direct relationship. A national network relies on process.
-
07
Pricing transparency
Avoid vague quotes. Everything must be costed and put in writing before signing.
Always speak with two or three property managers before making your decision. The personal fit matters as much as the services on offer. Ask for a full cost simulation over a complete year.
Your questions about choosing a property manager
- 1.Airbnb market Tours 2026 — Airbtics, February 2026.
- 2.AirDNA data France and Tours — AirDNA, 2026.
- 3.2025 tourism review and visitor numbers — Tours Tourist and Congress Office.
- 4.Tourist accommodation and regulatory obligations — Tours Métropole Val de Loire, 2026.
- 5.Tours Métropole tourist tax platform 2026 — Tours Métropole.
- 6.Échaniz Le Meur law no. 2024-1039 of 19 November 2024 — Service-Public, 2025.
- 7.2025 practical guide to furnished tourist rental regulations — Ministry of Ecology.
- 8.Château de Chambord visitor numbers 2025 — Domaine national de Chambord, January 2026.
- 9.Company legal data (SIREN, directors, accounts) — Pappers, 2026.
